Limitations are what limits an ident this can be color the logo size logo color and the ident size itself some limitations can be used as an advantage though as the ident may have a secondary meaning as if the ident is taking place in another world and they use this by showing vibrant colors. Colour is one of the biggest limitations as there is only one palet with certain colors you can use the reason for this is because bright color can make the ident slightly blurry and this can potentially ruin the ident.
opportunities can be a good thing to help the ident reach larger height maybe unintentionally as well on opportunity is brand loyalty, brand loyalty is an opportunity because it draws in it target audience and make it so that it can build a small community who stand by the channel and watch it at a continued rate others can be re branding of content. Branding of content can bring a ident to a new level and it can also fit in with common trends.
Limitations: There are some limitations to this ident such as the bright colors make the ident look gimmicky and this can throw off its target audience as this is MTV color. The problem with animation is that it can be consistent but hard to make consistent because of the use of cartoons it is harder to get across a tone or feel as you are watching this. This is MTV classic and uses idents that would appeal more to younger audiences. As this is classic it brings nostalgia but the idents here are not designed for older audiences which would listen to that music but it is encouraging younger people to listen to older music which is a limitation because they are ultimately cutting off older audiences although they can still watch this the branding of this channel clearly shows that this is made for the younger audience.
Opportunities: this has many opportunity the reason why is the is so much that they can get across with animation like the resembling of beats clearly shows that the channel is music instantly were as using stock motion and live action can take longer to get there channel across but one opportunity is resolution with animation it is easy to change what happens in an animation just by editing it however this can also make the ident ultimately look worse or look better depending on the level of animation. This leads to resolution improving animation allows the ident to be viewed at 1080p which will take up the length the full rectangle which the TV takes up which allows a more professional viewing and catches out the viewers eye this informs of the channels identity and brings in higher views because of this. Another opportunity is brand loyalty although they are branding this for a younger audience they can also get views from adults as this will allow them to feel nostalgia and give them the more likelihood to enjoy viewing the channel.
Limitations: The ident with the chameleon is limited this is because it only use one frame and thats with the sky logo which just says sky this is a limitation in itself although the logo is use of typography it also limits other typography so this eliminates creativity the colour is limited to only two because of the scene of the ident the colors in this ident are very specific as they fit within the rules of the palet of idents so this dosent distort sound. typography is a very hard design aspect to use this is because if you use too much typography the ident can effectively become boring were as too little typography makes it harder to understand the uses of the ident. Sky and other channels by creating there logos with forms of typography such as Sky, BBC, ITV, Film 4 and other channels. This why it is easier for people to understand the uses of the typography as it becomes a trademark. Therefore when the audience sees the channel logo it is almost instantly rememberable. This is why typography is such a limitation.
Opportunities: The creation of tone is very important for any ident production as the tone gives the ident its emotions and gives the audience feelings about the ident's image the tone can also be related to the type of channel and genre of its shows such as film they can have horror themed idents with ghost or other things that can give viewers different emotions the tone can be dark, happy, Normal or it could be otherworldly it can also be humorous. this is the tone and why this is an opportunity as it is much easier to direct your audience to. encouraging the target audience is the most important thing for idents as this gives your target audience more fan loyalty which is another opportunity the best thing with ident is appealing to the target audience this will relate to them. This will increase the channels popularity therefore more people will listen watch it.
Limitations: Size is incredibly important as the ident logo has to be the correct size otherwise the ident will not work as you can see for ITV they have placed there ident centre left for each of the idents this is because the ident colours can contrast with the logo in other positions which makes the ident logo look to bright or too dark here is the perfect space as it takes up the most space it can to fill the screen this is one of the biggest limitations as the idents all have to placed centre centre mid, left or right this limits a lot of creativity that could have been implemented in this ident. This also give idents a similar appearance this can become quite boring for the audience as this can drag on for them re branding then comes into effect and ill explain why.
Opportunities: Re Branding can be an opportunity in many ways firstly it may look better than the older idents but the main reason is to rebrand the channel the reason channels would want to re brand there channels is to re invent them so that they appeal to more people. The reason they may do this as well may be to change corporate identity. This way they appeal to a different target audience or they may appeal to the same target audience but they may have done this to create a new suite of idents this is because the others were perhaps too old like I mentioned or they are keeping up with current trends this is another reason why they would create a new suite of idents to re brand there channel.
Limitations: this ident has a lot of limitations the first one is that this ident is actually a cartoon clip from the Simpsons however this is actually an ident this is appealing to a younger audience as it is showing the simpsons other audiences may not like this as they may feel that it is immature another problem with this is the brand identity it is a bit difficult to understand the brand identity of sky 1 through the simpsons and other people may get confused at this. Another big problem with this ident is the colour since its used simpsons for the ident everything is very colourful but they have had to work within a palet this limits some if not a lot of creativity within this ident and it is hard to identify the brand as it is not using Sky's logo this one limitation which is the low amount of typography no logo has been used
Opportunities: This ident has good opportunities as this program appeals to a lot of people so using this for an ident creates brand loyalty. Simpsons is one of this channels most watched shows so it is understandable to make Simpsons a trademark for the channel TV Ident's it uses other opportunities like the target audience using the target audience by using the Simpsons will increase the viewer base dramatically increasing channel views and more. the way the ident uses actual programs to advertise the channel make it more entertaining and interesting to see more of the Simpsons.
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