Idents keep a relative suite of idents because of its theme the reason for this is because idents may appeal to different audiences depending on the nature of the TV channel the reason why these idents keep a similar design is because of its meaning such as world wide or comedy BBC used circles for the idents to represent the world and to show a cycle of continuity this was BBC main selling point this is what made there channels intriguing. Were as other channels like channel 4 will just keep there 4 as it morphs from the landscape this is to show that for is with us were ever we go and is very accessible this also realities to film 4 as well.



Normally with the creation of idents there are brand loyalties and identities these are to target there audience and to put a name for there idents souch as e.g. BBC, channel 4 and film 4 these will all have a logo this logo will determine who owns
 The rights to the content that the BBC put out such a doctor who on Netflix will have BBC logo on it to show who owns the right to this program doing this it evolves brand loyalty which brings a loyal audience into the fan base of BBC and this is another word for loyal customers.



Idents have to give off different emotions to separate themselves from other channels which can lead to competition this is called tone by having a tone for your idents you can give the idents an identity this sets a vibe for the idents and can make you feel different emotions while watching them this give off the identity of the channel and makes it so It is easier to understand the channel.

Appealing to target audience is important because this will determine who your main source of viewers will be so to target your audience you have to have the theme and tone that will appeal to them this can be sports, gaming and other things such as comedy and for girls reality TV so content
will determine who your audience will be as well this is what you will build your target audience around as you will get increased views for a channel if the nature of it appeals to them.



Re branding will make an ident more successful for a number of reasons. Firstly the ident re-branded will appeal to more people which will make the channel more successful this could be because of more realistic nature of content appeals to more people like BBC or it could just be change in design. Secondly the ident might be trying its best to keep up with common trends this will appeal to younger audiences so you will see something like this is BBC three.