Wednesday, 29 March 2017

Mood Board Annotations











Task 1 B and 1C

Competition: this is were a client can hire a media company to set up a competition this can involve award ceremonies like the short film festival the advantages of this is it helps out with the company's publicity. this is one of the most unusual briefs as it is left to chance wether who wins the award. this will therefore spark more competition between different companies like film companies for example Lions Gate and Dreamworks or Disney Pixar.

Tender: A tender brief will contain a budget within the brief and a project that is set out for the client this makes it easier for the client to work around. This can also be set in a variety of briefs which makes it helpful for the client. this can also be an advantage because it give the client more room to work around there creativity.

Negotiated: This brief is self explanatory initially the client gives a brief with a list of instruction but the other clients can negotiate around the brief working more creatively this can make the production more successful as it is grasping its target audience more directly and this will allow them to be more interested in the production this applies to everything such as films music TV series and more this is to hit there target audience while working within the guidelines of the brief.

Contractual: This is a media company which has hired a client to complete a number of tasks these briefs have a fee that the client can agree to this can be more flexible for the client. an advantage of this would be the fact the it is easier for the client to the set deadline.

Informal: An informal brief is very straight forward this is a task received by a client that can be worked on with a team and completed to a fast and proffesional standard. the good thing about this is that it gives you more freedom to work and you do not have to do everything on your own as you have a team to help you with the brief the client has given you.

Disadvantages to this are that the group have very mixed ideas and may want to use theres you may not understand there idea and this can cause a setback for dates which can have a bad impact on the brief.

Commission: This is when a large media company hires an independent company to fill a brief this can take quite a long time but it is extremely efficiant in creating a high value project the bad thing about this is that the independent company may not like the idea and they might not want to help because the brief the media companies have given them may not appeal to them. this is one of the biggest disadvantages briefs have as the idea may not be appealing to the ones wanting to fill the brief.

Cooperative: This is quite similar to the Commission brief however this is two companies which are working together to complete the brief rather than an independent company the advantages are that this can be quite effective in terms of a large scale brief. Disadvantages are that arguments can collide the majority of the time as one of the company may want an other idea that they want.

Formal: This is when the client outlines the brief to whoever filling it to work and produce a specific product for them to is relevant to media as well as the media industry has mayfield were making a product comes into play e.g. Album covers. This has a massive flaw though as the contract may not be legally binding so essentially they do not have to pay you and you are doing free work for your client however an advantage would be the amount of free space you have to create this product although it can limit creativity a lot.

Tuesday, 14 March 2017

Technical specifications

rule of thirds were used in are music video to keep a professional look for our client. this was also to make movement of the production more smooth this way it would have fit with the song and they would have functioned as one. this is also because the song is quite relaxing the idea was to make sure that the song fit with the video. Lip syncing was one of are main concerns and this was because of the choreography aspect of the video as this did not follow a narrative we had to make sure lip syncing worked with the performance.

Audience 

Audience research was so important as we were making a hip hop video we were targeting a young adult audience. we had to make sure that the video appeals to them. We also had to look at other artists like.
  • Hope Dealers 
  • Guvna B 
These were the main artists which we got inspiration from for the main production and we looked at how they appealed to there target audience this was use of violence and the idea the main artist having a sort of gangster background this appeals to the younger audience as it gives them someone to look up to. We had to be careful when making the music video as this was the main product. We played it safe so we created a choreography.

Wednesday, 1 March 2017

A suite of Idents are a slideshow of Idents that are all related to each other in one way or another. One example of suites would be channel 4. Channel 4 uses the same Idents which are catered to particular times when they have the 4 forming into shape this will be in a particular time of day like morning mid day or night time and these Idents take different aspects of the world at different times like mid day they would show urban surroundings or a farm this can demonstrate hard work. When the night time ident comes on in the evening this demonstrates night life and a fun atmosphere which people can relate to this is why having a suite of idents is so important and not only that but the channel 4 is the only channel with an Ident suite. BBC also has a suite of ident which are centred around the world.
http://www2.tv-ark.org.uk/channel4/2004.html
Here is a link of all channel 4 Idents which are new and old these are all set in different locations as they are allocated to specific shows and gives viewers insight in what they are about to watch. 

This ident is designed for a historical ident look and clearly shows elements of an ancient world this ident would be used particularly when a documentary is about to come on or something historical this is why its important to have suite of idents as you are able to get across to all of your viewers and give them more of an in depth look of what they are about to see. this would also be shown in the day time maybe morning to afternoon as the ident is still set in the day time and not the night time . 

This is only of the idents and its very similar to the other channel 4 idents as they all have the same 4 which forms into shape and creates a 4.


In this ident is is set at a motel at night time this is probably related to Tv shows that would be shown at night time like reality TV programs and other programs like comedies this is represented through the lively activity of everybody in the evening. This is what Channel 4 has tried to capture in this ident this is because of the fun lifestyle they have tried to use to make there channel look more appealing and fun to watch its also quite interesting just from the colours and the look of the motel as it has an intricate design. the colour are very well balanced and work well in this ident this is because of the lights and the dark background which contrasts with the light.