Purpose = creation of tone, creation of corporate identity, appeal to target audience, Encouragement of brand loyalty.
Design = Typography, size, colour department or to ensure visibility, Aspect ratio resolution
Animal Planet Ident
Purpose: Ident's can give off many different purposes some are more unusual than others like this animal planet ident. in this we see a river with clear water and a shot of a type of seal this is short but it makes you wonder what the seal was and why it is there this is how its purpose comes into affect it is the mystery that makes this ident so effective and most channels like Animal Planet, Discovery and Eden have ident's like this its to capture your need for discovery and this is the purpose of these ident's it makes you wonder what stuff is out there and where it is, this therefore encourages you to watch more and probably stay with the channel as it builds brand loyalty.
Design: Design for this ident is interesting instead of having a logo at the middle right hand corner or left the logo appears at the end in a animated style like it is almost as if it is introducing you to a new episode of a show as far as design goes it doesn't use much of it except for the logo but the ident does something different though instead of just taking single camera shots there are two shots one of the seal swimming towards the camera and another that is a close up of the seal its almost as if it draws you in by using the seal as an approach. Space and time are short for this ident this is only 16 seconds long and that is all the time they need to make a quick ident this is also a ident that is used when a program is about to start. Segmentation is what this is called and due to the marine life in the ident we can tell that the program will be made about something similar.
Dave X Ray Machine Ident
Purpose: The purpose of this ident is simple it is to entertain it uses comedy functions by having a cat in a X Ray machine this appeals to all audiences as it is just playful and doesn't have any violence or suspense whatsoever that is why this is so effective its purpose is to entertain. This also gives another purpose and like the animal planet ident this too gives wonder to the audience this is because the audience are wondering why there is a cat in an airport in a X-Ray machine.
Design: the design for this ident is interesting they have been able to keep the logo right hand side by using the luggage try and this adds effect as shows of the channels identity which is gimmicky as there is a cat sitting in a luggage tray. the design is also interesting because they have used dark colours like the floor the walls and the x ray machine. the one thing that is interesting is the cat as the cat stands out to the audience.
Example three
Purpose: Purposes of this ident are to quickly brand the channel after a show is about to begin they can also mention what show is coming on as well this is a long ident so it can talk a bit about the schedule of the different shows which are going to start later on in different times. This ident uses animation. This is because it is supposed to give off the vibe of a humorous atmosphere you could also say that this ident is informal as it would not appeal to older audiences. this ident appeals to younger people because of the use of animation.
Design: Like i mentioned before with the animation one of this idents greatest designs is, its animation. This ident unfolds into a logo this logo takes up the screen and since the background is black this allows them to experiment with different colours such as green white a purple. purple is the most significant colour the reason why purple is the most significant is because it is BBC threes main choice of colour and that is what they brand there channel with the purple suits BBC Three for a number of reasons. Firstly the colour represents a sort of party lifestyle and creates a idea that purple is not only very modern but it can also be very retro as well with the use of neon purple.
Example four
Purpose: This ident has a lot of hidden purposes. One of these purposes is that it tells you that 4 is worldwide as you can see the ident is in Tokyo and the buildings forms into a 4 this has strong impact as the building are actually shapes similar this so it almost says to you that 4 has been here the whole time. One of its other purposes is the use of segmentation. This ident is highly effective with segmentation as they make there idents in day time as well. this ident is obviously dark so it resembles night life to the audience.
Design: The design of this ident is interesting the reason for this is because the screen size fits the whole ident and can have so many pixels or frames per second. Another thing is colour they have used lots of creative colours like black, red, orange, green and blue in this ident this is to give a lively vibe as the colours are vibrant and work with the surrounding area. This ident does not have much typography either other than the names on the surrounding buildings but the only typography we see is the 4. the four is created by the buildings in area.
Example five
Purpose: This ident is very effective the reason for this is because of the nostalgia of fans as it talks about the new seasons of red dwarf. this ident is heavily focused on brand loyalty as it speaks to the fans to get them excited for the new red dwarf series which has been released. this also has a strong use of rebrand as you could see from the cat ident before this ident uses new stuff like animation. This not only appeals to middle aged audiences but it also appeals to younger audiences as well such as 16 to 18 year olds this is why the purpose of the channel is strong it is promoting red dwarf which creates nostalgia.
Design: The design for this ident is interesting the reason for this is the use of colour and the animation as you can see from the owl and the moose it has the H on there head which is also referencing one of the characters in red dwarf but other than that the colours are very simple they have used gold for the picture frames and they have a dark background for all there idents. Typography however is very prominent in these idents they use a lot of text for an ident such as hash tag red dwarf and the main logo which is Dave. this is seen throughout most of there idents and creates more nostalgia as it is a build up for the new series 10 of red dwarf. The resolution is very effect they have the ident take up the whole screen and the idents are also very clear and not blurry this ident can work effectively at 1080p and higher as the animation does not use much to create and make the have more of an impact. As they have the logo in black and white they are able to make use of placing the logo in the middle of the screen the colours used in this ident are not bright either there very warm colours that don't require a lot to have in on there idents so it dose not make the screen brighter than it should be.
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