Idents are a advertisement system used for particular TV channels such as BBC MTV and more it is a short animated or stop motion video which advertises the channel and set the vibe for viewers weather it be funny or scary this will be reflected by an animatics which makes them very effective. Animation is used a lot and can be very helpful depending on the channel it's assigned for e.g. Nickelodeon is a channel for kids this is were animation would heavily impact the audience as animation can be more appealing for younger viewers.
Stop motion is interesting because this is used in a lot of channels like BBC and ITV this is because an older audience will be watching these channels and this will appeal them due to the fast pace cutting of the different shots this is also quite gimmicky as it doesn't look all to real so this can be used for comedy purposes and drama it also depends on sound and setting.
Idents have to be done in a certain way and this is for a good reason they can't be too long otherwise they can be boring and turn your audience away so to avoid this is to make your idents within the appropriate time span of 20 to 30 seconds this way you won't only bore your audience but you can appeal to your genre appropriately. Branding is extremely.
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