Technical specifications

rule of thirds were used in are music video to keep a professional look for our client. this was also to make movement of the production more smooth this way it would have fit with the song and they would have functioned as one. this is also because the song is quite relaxing the idea was to make sure that the song fit with the video. Lip syncing was one of are main concerns and this was because of the choreography aspect of the video as this did not follow a narrative we had to make sure lip syncing worked with the performance.

Audience 

Audience research was so important as we were making a hip hop video we were targeting a young adult audience. we had to make sure that the video appeals to them. We also had to look at other artists like.

• Hope Dealers 
• Guvna B 

These were the main artists which we got inspiration from for the main production and we looked at how they appealed to there target audience this was use of violence and the idea the main artist having a sort of gangster background this appeals to the younger audience as it gives them someone to look up to. We had to be careful when making the music video as this was the main product. We played it safe so we created a choreography.